MASSA
BRANDING
3D MODELING
UXUI
THE PROJECT
An innovative brand that blends technology with human experience. The brand features a chip in the form of a sticker, which interfaces with a dedicated app I developed, allowing users to store and view their memories by date. The chip connects seamlessly with the nervous system, syncing with brain memories, enabling users to access their memories easily and intuitively.
THE STORE
To enhance the experience, a experiential store was established in Tel Aviv, where customers can try out the chip before purchasing it. Visitors to the complex receive professional guidance explaining the chip and how to use it, through three stations: At the first station, reception, visitors provide personal details, fill out a medical questionnaire, and wait for a guide who will accompany them throughout the experience. The second station is the brand store, where one can pick up the selected chip and additional products.
