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ADIDAS WELLNESS

BRANDING

3D MODELING

CREATIVE

SPACE DESIGN

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THE PROJECT

'Adidas wellness' is a subsidiary brand of the sports  brand Adidas. Adidas wellness is launching a new product and for that purpose a pop-up complex was built for the event that includes indoor and outdoor space in HaBima  Square, Tel Aviv.

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THE PRODUCT

The product is a new line of drinks with various vitamins that make health a top value for the target audience and make them feel better in their everyday life.

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ARCHITECTURE & INTERIOR

The outer and inner space in the pop-up are built from the contours of a dismantled basketball court which served as a morphological basis in my project.

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THE LOGO

The logo in the new brand keeps the font of the original Adidas logo, with the addition of a different font in the word Valance - a handwritten font that appeals to the intended target audience.

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THE SYMBOL

The symbol of the new brand was taken from the symbol of the original brand - the three stripes and became two stripes with the third stripe being the letter ‘w’ from the word ‘wellness’.

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THE SYMBOL

The symbol of the new brand was taken from the symbol of the original brand - the three stripes and became two stripes with the third stripe being the letter ‘w’ from the word ‘wellness’.

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